Fashion has always been a reflection of its times, capturing the essence of cultural and social currents flowing through it. Today, in an era where digital and tangible seamlessly intertwine, a fashion show in St. Gallen has redefined what it means to be at fashion’s forefront.
@Killa.notkiller, a bold designer, has closely collaborated with rising talents Nicolas Montani and Joey Montani to unveil a groundbreaking collection—a fusion of tangible design with augmented reality elements. Phygital, a blend of physical and digital, came alive before our eyes, unlocking new dimensions of expression and interaction.
Yet, this initiative goes beyond mere technological prowess. Inspired by ecological efforts and the fashion industry’s environmental footprint, @Killa.notkiller opted for sustainable materials in crafting her pieces. Every garment tells a tale of salvage and rebirth, transforming what was once discarded by major fashion houses into stunning pieces.
The « WebAR SDK for face & full-body tracking » technology from « geenee.ar » was employed, propelling @Killa.notkiller’s creations into the phygital era. Spectators were awestruck by the interplay between the physical garment and its digital aura, with every move on the runway enhanced by the ethereal augmented reality designs.
Insights from Nicolas and Joey Montani highlight the significance of this merger: « The aura surrounding an outfit today is just as vital as the garment itself. We want to know a garment’s ecological footprint. » The implications of this fresh direction for fashion are vast, and St. Gallen is just the starting point.
The event also drew inspiration and backing from the UN-Dress Fashion Award Show, which has already committed to exploring how technology and sustainability can reshape fashion. As Prof. Poldner aptly puts it, « Un-Dress shows that sustainability can be beautiful too. »
@Killa.notkiller, Nicolas Montani, and Joey Montani are not merely innovators; they’re visionaries leading the industry towards a more responsible future, melding technology with ecology while celebrating the art and beauty of fashion.