Joey Montani

The Biennale Artbox Expo in Venice: When augmented reality breathes new life into traditional Art

Amidst the enchanting canals of Venice, at the Biennale Artbox Expo, an artistic revolution unveils itself. The city’s historic backdrop collides with modern innovation, offering visitors an unprecedented experience: the melding of traditional art with augmented reality.

Swiss artist Sarah Montani, in collaboration with her cousin Joey Montani of the tech-savvy agency Aptiq, has opened a new window into artistic perception. Together, they’ve ventured into uncharted terrains, merging cutting-edge technology with artistic expression, birthing ARt – spherical art in augmented reality.

This form of art, though residing in our space, remains unseen to the naked eye. It blossoms in secrecy, awaiting only one thing: revelation. And that’s precisely where the magic lies. Through the lens of our smartphones, the veil of this hidden reality is lifted, unveiling three-dimensional artworks that move and interact with our familiar environment.

Imagine wandering the alleyways of Venice, smartphone in hand, and uncovering artistic pieces that blend and interact with Venetian architecture. It’s a dance between the tangible and the digital, where ARt pieces beckon for an immersive and dynamic experience.

This article isn’t just an invitation to explore technology or art, but to embark on a journey where both converge, intertwine, and transform one another. Through their innovative collaboration, Sarah and Joey Montani remind us that art is ever-evolving, and beauty can be found in the most unexpected of intersections.